Overview

Today more than ever, when people talk, you need to be listening. VillageWorks helps you hear.

No one makes a decision to buy a product or service in a vacuum. They consider, they research, they look at information and materials. After they buy, they talk about their experience, tell the story of their decision and the outcome, and what they say becomes part of other people’s purchasing process. And if you’re not part of the conversation, you may be stuck swimming against the tide.

VillageWorks’ real-time market research and reputation management lets you survey the sea of social media and see what the story is with your company or clients, the industry or even the competition. This gives you a real look at your target audience, what they’re saying and where they’re saying it across the internet from mainstream news to social media sites, allowing you to better plan your campaigns, effectively use new media tools and monitor the results.

To help you keep your head above water, we look at your unique story and answer the key questions.

Who and What

Who’s talking about you, and what are they saying? We can find out:

Conversation/Reputation Monitoring - Through real time monitoring we provide ongoing reports of mentions of key target words throughout the web, similar to press clippings. These reports help you to know who’s talking about you, where.

Conversation Mining - Beyond just monitoring what’s being said, we can mine the conversations to interpret the data and develop a benchmark report and ideas for next steps. Similar to traditional market research, conversation mining translates data into actionable information. Through conversation mining we can gauge the who, what, why, where and how of conversations across mainstream sites and social media sites. Armed with this information, you can begin to create strategies, campaigns or even look internally to respond to customer concerns.

Where and When

Once you know who’s talking about you and what they’re saying, you need to determine where and when to engage them in a conversation with you. To help, we offer these services:

Creative Planning - Using our monitoring and mining skills, we develop reports on words used by consumers to describe your product/industry, and on consumers’ preferences for information and materials. These reports translate into key creative points for you to use in developing your marketing materials.

Media Planning - We’ll develop reports on how and where to best target your audience so you can plan your social media efforts.

Why

It’s not enough to know how to reach your audience, you need to know why you’re talking to them. We can help:

Social Media Strategic Planning - Taking what we learn in mining and monitoring, we can help develop a plan to engage your audience in the most effective and efficient manner. Then you can implement the plan yourself, or work with us to handle it for you.

How

No matter how much you know about when and why to reach your audience, and who they are, if you don’t know how to best communicate with them, your efforts won’t work. That’s why we offer these options:

Implementation – If you don’t want to do the work of implementing a social media program yourself, we’ll do it for you, including:

• blogs
• social network fan pages
• their own social network
• facebook apps
• widgets
• podcasts
• and more!

Training – If you prefer, we can train your staff to handle your social media program in-house. Training options include:

• One on one training
• Group training at one of our workshops
• Private training (half or full day) -- We can bring a group training workshop to your site or create a custom class tailored just to your needs.