Integrating social media into marketing efforts is the new Holy Grail for businesses these days. But too often, companies will jump into social media without any real strategy or goals. When that doesn’t lead to immediate results that create a seamless match of tool and tactics, it’s easy to dismiss social media as a fad and abandon all efforts.

Social Media Sidekick can fix all that. Sidekick can help ensure that social media is integrated into your marketing goals, and that the right tactics and resources are used to develop a program that works.

Sidekick isn't a cookie cutter approach, it's a custom look at individual needs, goals and resources that help you get real results. A typical Social Media Sidekick session takes half a day and will help you learn how to:

• Monitor and research the current social media climate and efforts for your organization.
• Define social media strategies and tactics to achieve your marketing goals.
• Integrate social media into your current marketing mix.
• Review resources to achieve your social media goals.
• Create internal strategies and strategic teams to put the plan into action.
• Structure your schedule to use social media for true conversational marketing.

Once a Sidekick session is completed, VillageWorks also offers the resources to help with:

• Developing a strategy
• Tool research and recommendations
• Setting up listening posts
• Training
• Workforce and policy development to ensure social media success.

Contact us today for more information and to schedule your Social Media Sidekick session.